Filifera_Patio

H’wood’s Newest Rooftop Opens @ Hollywood Proper Residences

At Revere, we love our rooftops — so we’re excited about  Filifera, Hollywood’s newest rooftop —the tallest in the neighborhood— now open on the 23rd story of Hollywood Proper Residences.

The latest edition to the cocktail/lounge scene has sweeping views of the city and a craft cocktail program with elevated bar bites — all in a Kelly Wearstler-designed space. Reservations required for the public and can be made via Resy.com. Valet parking is located at the building’s’ entrance off El Centro Avenue and is complimentary for up to two hours.

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Operated by Proper Hospitality, the space has a glam Malibu beach house cool aesthetic influenced by vistas of the iconic Capitol Records Building, Hollywood Sign, and Griffith Park Observatory and is appointed with a swimming pool, plush private cabanas, indoor and outdoor dining areas, and a dramatically situated bar.

Extended summer hours are seven days a week from 10 am to 10 pm on weeknights; until midnight on weekends.

“With Filifera, we wanted to provide an indoor-outdoor haven not only for our residents, but also for L.A. locals and visitors looking for an idyllic space above it all in Hollywood, with a great vibe, incredible views and delicious cocktails,” says Brian De Lowe, President and Co-Founder of Proper Hospitality. “Filifera exemplifies Proper Hospitality’s vision of creating sophisticated boutique environments that set a gorgeous backdrop for guests to enjoy our hospitality.”

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Filfera’s cocktail menu, developed in partnership with local bar heroes Last Word Hospitality, includes California-inspired twists on classics, as well as wines, beers, and elevated artisanal bar bites.

The cocktail menu includes:

  • Passion Fruit Fizz - Maker’s Mark Bourbon, Passion Fruit, Aqua Faba, Lemon, Pastis, Wild Fennel Flower Served Up with a Splash of Seltzer
  • Chamomile Last Word - Plymouth Gin, Lime, Aqua Faba, Maraschino Liqueur, Yellow Chartreuse Served Up with Chamomile Flowers
  • Gin & Tonic - Beefeater Gin, Tonic Water, Seasonal Flowers, Served à la España Over Ice

Interior Design: 

Designed by world-renowned Kelly Wearstler, the interior lounge is appointed with a rich neutral palette with organic textures and furnishings produced by local artisans. Raw birch wood walls imbue the lounge with the warm, casual elegance of the coast. Outside, Wearstler has created groups of intimate seating to capture the panoramic views.

 “Filifera, though in the middle of Hollywood, transports you to a different place altogether. I wanted to bring a natural, coastal feeling to the environment. It’s the feeling of a soulful Malibu beach house perched 23 stories above the city,” says Wearstler.

Programming and Special Events:

Filfera promises to be a popular locale for gatherings and special occasions — and beginning this summer, the rooftop bar/lounge will host a curated calendar of programming and events, including special culinary experiences, live music, and film screenings.

 About Hollywood Proper Residences

Hollywood Proper Residences is the first of Proper Hospitality’s collection of hotels and residences. Over the next few years, additional Proper Hotels and Residences are slated to open in other emerging urban innovation districts within dynamic U.S. cities, including San Francisco, Downtown Los Angeles, Austin, and Santa Monica.

The centerpiece of Kilroy Realty’s Columbia Square in the heart of Hollywood, the 200-suite sculptural tower caters to a new generation of creative elite by combining 5-star services and high-end, modern amenities with flexible stays of seven nights, a month or more.

Fully furnished residences offer a luxuriously turnkey experience, designed with professional kitchens and hand-selected appointments, including custom furniture, original works from local artists and artisans, and premium technology products including Sonos speakers and Keypr tablets running the Hollywood Proper App. Unfurnished residences present raw, refined and beautifully sculpted rooms that residents can make their own.

 About Proper Hospitality

Led by the co-founders Brad Korzen, Brian De Lowe, and Alex Samek, Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper Hotels and Residences and Avalon Hotels Brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness. Proper Hospitality currently manages Avalon branded hotels in Beverly Hills and Palm Springs, and began rolling out the Proper brand with the opening of Hollywood Proper Residences in June 2016.

About Kelly Wearstler

Kelly Wearstler’s eponymous global luxury lifestyle brand is renowned for its distinctive designs and sophisticated soulful vibe pioneered by the celebrated interior designer. The brand’s breadth of influence spans from residential, hospitality and commercial interior design to curated collections of furniture, lighting, rugs, fabrics, wall coverings, stone and tiles, home accessories, and objets d’art. Named to Architectural Digest’s preeminent “Top 100 Architecture & Interior Design” list, “The A-List” from Elle DécorFrance AD’s “World’s Top Interior Designers” and one of Wallpaper’s “Top 20 Designers,” Wearstler’s work and profiles are frequently featured in top design, travel, fashion, lifestyle, and business publications worldwide. Wearstler’s collections are sold at the Kelly Wearstler flagship store in Los Angeles, Bergdorf Goodman in New York, and internationally at Harrods London and other fine boutiques, and Wearstler’s robust online store  kellywearstler.com. Visit the world of Kelly on Instagram @kellywearstler.

 

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